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    <lastmod>2020-06-18</lastmod>
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    <loc>https://www.outsiderinnovation.com/news/the-new-consumption</loc>
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    <lastmod>2020-02-05</lastmod>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/a-whole-pot-of-trouble-brewing</loc>
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    <lastmod>2020-02-05</lastmod>
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    <loc>https://www.outsiderinnovation.com/news/supply-chain-traceability-transparency-and-continuity</loc>
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    <lastmod>2020-04-02</lastmod>
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      <image:title>Outsider Information - Supply Chain Traceability, Transparency, and Continuity - Communication is key</image:title>
      <image:caption>From firsthand experience, I can attest to the immense impact to an employee's quality of life that an effective communication system and frequent, clear messaging has. During December of 2017, the area in which I lived was impacted by wildfires. My employer sent weekly updates to their employees, detailing what was happening and what we were to do. Some of my friends were less fortunate, as their employers did not have the same communication tools or plans in place. This left them wondering and waiting, checking in twice each day whether they were to report to their site, who they should contact for new information, and where they could go for support.</image:caption>
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      <image:title>Outsider Information - Supply Chain Traceability, Transparency, and Continuity - A “missing” piece</image:title>
      <image:caption>I can recall a production hiccup in the supply chain of my supplier's, supplier's, supplier that through sheer coincidence, we had know about months in advance. We weren't aware of this particular partnership, and it unfortunately resulted in months of delays. Had we dug deeper, we would have known the risk and been better prepared with a backup source in time to avoid the issue altogether.</image:caption>
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      <image:title>Outsider Information - Supply Chain Traceability, Transparency, and Continuity - Considerations</image:title>
      <image:caption>What does Redundancy look like? In short, it's a backup plan. The complexity of each company's strategy will change based on myriad factors, but it's important to consider the regional distribution of the supply chain, unique skill sets or materials in it and assess where any hot spots or blank spots might exist. If all of a company's manufacturing is in a flood or fire prone region, finding and vetting a backup in a more stable area could be prudent. This principle carries for companies whose manufacturing or raw material comes primarily from a single region - a shift in geopolitical tides or a customs dispute could wreak havoc on their ability to deliver products.</image:caption>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/ruth-kelly-ssachs-interview</loc>
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    <lastmod>2020-06-18</lastmod>
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      <image:title>Outsider Information - Ruth Kelly - Ssachs Interview</image:title>
      <image:caption>Trend board in Ruth’s home office.</image:caption>
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    <image:image>
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      <image:title>Outsider Information - Ruth Kelly - Ssachs Interview</image:title>
      <image:caption>image from Unsplash by HIVAN ARVIZU @soyhivan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1592488923551-8OWMX398AL0IHD0N6FGD/RuthKellyPortrait_RPick-11.jpg</image:loc>
      <image:title>Outsider Information - Ruth Kelly - Ssachs Interview</image:title>
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    <image:image>
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      <image:title>Outsider Information - Ruth Kelly - Ssachs Interview</image:title>
      <image:caption>image from Unsplash by Unknown Wong</image:caption>
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    <loc>https://www.outsiderinnovation.com/news/category/Supply+Chain</loc>
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    <loc>https://www.outsiderinnovation.com/news/category/Community</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Loop</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/sustainable</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Durability</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/emergency</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Ssachs</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/packaging</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/consolidation</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/PFAS</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Supply+Chain</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Interview</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Innovation</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/Laws</loc>
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    <loc>https://www.outsiderinnovation.com/news/tag/responsibility</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/tag/Ocean+Plastic</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/tag/Sustainability</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/tag/Microplastics</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/tag/redundancy</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/news/tag/Community</loc>
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  <url>
    <loc>https://www.outsiderinnovation.com/new-page-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1582160915154-I6J9R82BDH9U80PE88VN/IMG_5358_ret.jpg</image:loc>
      <image:title>About/Contact - Ben Galphin</image:title>
      <image:caption>I founded Outsider Innovation with the belief that a responsibly made product is not only better for the planet and its people, but also the company that made it.</image:caption>
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  <url>
    <loc>https://www.outsiderinnovation.com/new-page-83</loc>
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    <priority>0.75</priority>
    <lastmod>2020-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578331824223-NBHNJRKTPRGCLMP64CWP/image-asset.jpeg</image:loc>
      <image:title>For Brands/Consumers - Quality and Systems Development and Support</image:title>
      <image:caption>Research and Development is often the fun part, while continuing product quality and systems get less attention. Outsider Innovation can help your company to work with its supply chain to build better systems, helping ensure each unit you source matches its benchmark. We can work with your quality and production personnel to simplify products and processes, eliminating waste and improving product quality and repeat-ability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1577465520943-RLEUJC8T49MOUIR3PBK5/image-asset.jpeg</image:loc>
      <image:title>For Brands/Consumers - brands and downstream material consumers</image:title>
      <image:caption>From material sourcing, development and R&amp;D to Environmental and Social Responsibility strategies development, we can help.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578334023697-2X2CSFY3ZRLH3ADVBKYX/image-asset.jpeg</image:loc>
      <image:title>For Brands/Consumers - Strategy Development and Education</image:title>
      <image:caption>Sometimes all that is needed is a fresh set of eyes to do your best work. We can build a strategy to help your team operate at their best or provide our expertise, enabling you to do so. Outsider Innovation works with designers, sourcing personnel and leadership to set material and impact related goals and governing principles so that all your products and projects in the future can benefit.</image:caption>
    </image:image>
    <image:image>
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      <image:title>For Brands/Consumers - Material Development Sourcing and Technical Innovation</image:title>
      <image:caption>From the routine resourcing of commodity materials to developing bespoke materials and working with suppliers on advanced concepts, Outsider Innovation can help on your next project. Regardless of the material, product or issue, let us help define the problem and assess available avenues. We can work together with your team or independently to get the project done.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578331227634-I19NOLB80BIAJ1G7K0FG/image-asset.jpeg</image:loc>
      <image:title>For Brands/Consumers - Social and Environmental Innovation</image:title>
      <image:caption>The mission at Outsider Innovation is to elevate product while reducing its impact, whether Social or Environmental. We can help reduce your company’s and product’s footprint by assessing and cataloging the manufacture and supply chain, helping find the social marginal costs and highlight cutting edge best practices or other avenues for product responsibility.</image:caption>
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  <url>
    <loc>https://www.outsiderinnovation.com/for-brandsconsumers</loc>
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    <priority>0.75</priority>
    <lastmod>2020-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578332343953-SW7TL02GCM7CELGQP0JG/image-asset.jpeg</image:loc>
      <image:title>For Suppliers/Producers - Account Service</image:title>
      <image:caption>Materials manufacturing is a technical industry, regardless of the product. Complications can arise from areas within or outside your control; we can help find and resolve these or work with the customer to maintain your relationship by helping mediate issues and contextualizing a problem. Sometimes you simply need more staff on an important matter, so we can help pick up the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578332095821-0520SLCGCY2VCJNJVATY/image.jpg</image:loc>
      <image:title>For Suppliers/Producers - Material Suppliers and Producers</image:title>
      <image:caption>From Account Service and Outside Sales to Product Innovation Guidance and Social and Environmental Responsibility, Outsider Innovation can help. Let us put our experience to work for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578332401970-4RWR645S3BDGUCZKTYK5/image-asset.jpeg</image:loc>
      <image:title>For Suppliers/Producers - Product and Responsibility Guidance</image:title>
      <image:caption>Research and Development takes resources and there is not always a return on the investment. Let us help hedge your bets. We can work with you to understand your competition, new developing markets, and better connect with your customers and highlight opportunities that might otherwise go unnoticed, from either side of the discussion. Let us provide understanding about the end use of your product, and that of your customer’s, to highlight value-added opportunities for your research teams.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578332299095-P2FXRJFKQ7B0Q7A0P298/image-asset.jpeg</image:loc>
      <image:title>For Suppliers/Producers - Outside Sales Support</image:title>
      <image:caption>Outsider Innovation has experience working across the table from manufacturers, so we can help you say what your customers want to hear. Emphasizing the wrong collection can make a potential customer lose interest in the meeting, nearly ensuring they won’t order. By providing research on your accounts we can help find new opportunities to monetize your equipment and grow your business</image:caption>
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  </url>
  <url>
    <loc>https://www.outsiderinnovation.com/home</loc>
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    <priority>1.0</priority>
    <lastmod>2020-02-05</lastmod>
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      <image:title>Home - Social Conscience</image:title>
      <image:caption>Materials can be labor intensive to produce regardless of their point of origin, and plausible deniability doesn’t work if there is an issue. We can help ensure your product is built by the best producers according to the most up-to-date social responsibility standards.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578508042024-JY4U83C9NP3AFJ6LRIT9/image-asset.jpeg</image:loc>
      <image:title>Home - Forward Compatible</image:title>
      <image:caption>Doing less harm is no longer enough. Make sure your product will be relevant for not only today’s most demanding consumers, but tomorrow’s. By taking careful consideration in tracking and selecting all the components, we can help your company find ways to appeal to ever more demanding consumers while still being affordable and efficient to produce.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Technical Materials</image:title>
      <image:caption>End users subject themselves to almost all environments on the planet and expect their gear to not only survive these conditions, but to enable their peak performance. We can help develop responsible, high-performance components for the most demanding products and consumers.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578507640082-HKDL3F7V5MWN3DTOED4N/image-asset.jpeg</image:loc>
      <image:title>Home - Attention to Detail</image:title>
      <image:caption>Quality begins before the material is produced and ends well after the product is in the user’s hands. We can help your company and partners document and track the important metrics and distill the data into actionable information.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578507558974-7FIP50RYM50FMO7PY329/image-asset.jpeg</image:loc>
      <image:title>Home - Chemical Responsibility</image:title>
      <image:caption>Material production and finishing can involve toxic chemistry. We can help you understand what is in your product so we can build it more responsibly, together.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578583963329-QPO36MBUXRPWP8ZJB3MS/image.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5dc18627a83d682f2f6e8e24/1578508290444-YNPJY8SLGHJZ8BPEQAOK/image.jpg</image:loc>
      <image:title>Home - Beautiful</image:title>
      <image:caption>Some materials, especially textiles, cannot always be assessed by their performance alone. We appreciate the nuances in different media and how they can relate to your consumer’s experience.</image:caption>
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